Rec Design is proud to collaborate with UNOPS on the Capital M initiative, a global project under the UN’s Sanitation and Hygiene Fund (SHF) dedicated to advancing menstrual health and gender equality. Our work involved comprehensive market research to identify cultural and economic barriers, mapping key industry players, and designing a strategic roadmap to align with UNOPS’s objectives. We developed a detailed one-year strategic plan to guide digital outreach and paid media campaigns, ensuring Capital M’s message reached diverse audiences effectively.
To amplify the initiative’s impact, we created a wide range of multimedia assets, including infographics, videos, and social media templates, to educate and engage global audiences. By leveraging storytelling techniques, we crafted powerful narratives to break taboos and foster dialogue on menstrual health. Through strategic insights, creative content, and partnerships, we positioned Capital M as a leader in menstrual health advocacy, showcasing Rec Design’s expertise in delivering results-driven communication campaigns for global impact.
