Rec Design partnered with UNFPA Brazil to create and implement the Tá No Rumo campaign, a transformative initiative aimed at reducing unintended teenage pregnancies in western Paraná. Our team developed the campaign’s concept, naming, and branding, crafting a vibrant and relatable visual identity inspired by comic book elements to resonate with a young audience. Through a multi-faceted approach, we executed a comprehensive media strategy, combining digital content for platforms like YouTube, Instagram, and Facebook with traditional media such as radio spots, posters, and interactive displays to maximize reach and impact.
To engage the target audience, Rec Design produced videos, social media cards, and print assets focused on raising awareness about reproductive health and informed decision-making. We collaborated with local influencers to amplify the campaign's message and conducted a thorough performance analysis to track metrics like audience reach and engagement. For example, 13 campaign videos hosted on YouTube played a crucial role in raising awareness. By fostering open discussions about reproductive health, Tá No Rumo empowered adolescents to make safe, informed choices, showcasing Rec Design’s expertise in culturally sensitive and data-driven communication strategies for social impact.
