The campaign consisted of the planning and development of communication and promotional materials to guarantee information on sexual and reproductive health for girls and women in Brazil. The campaign, entitled “She Decides – her present and her future” is an initiative to empower young women and adolescents about their rights and their sexual and reproductive autonomy, especially regarding access to modern methods of contraception and life planning reproductive health.
The challenge of this project was to establish a direct connection with the Brazilian girls, providing a safe and reliable information environment for them. We were able to convey this idea through a mix of graphic elements of typography and images. For She Decides we created: the brand, the brand guidelines, promotional material, social network promotion cards, videos, radio spots, media planning, website design, offline media materials, campaign statistics.