For Song Experiments, an annual collaborative songwriting project based at the University of Miami, Rec Design created the logo and visual identity, lyric videos, and a range of promotional and marketing materials.
Bringing together diverse musical influences and human stories, Song Experiments explores the richness of life through music, weaving narratives about people, societies and the natural world with rhythms and musical traditions from around the globe. Our visual approach reflects this spirit of experimentation and exchange, creating a flexible and expressive identity that connects the project’s many voices while giving each song its own space and character.
From the identity to the lyric videos and promotional assets, the design works closely with the music, using typography, movement and imagery to extend the storytelling beyond sound and create a cohesive visual presence across digital platforms and communications.
