Rec Design led a comprehensive refresh of the Cities Alliance corporate brand, strengthening the visual identity of the global partnership dedicated to reducing urban poverty and promoting sustainable cities. The assignment included the development of the 2025 Cities Alliance Style Guide, covering logo applications and co-branding lockups, colour palettes, typography, graphic patterns, tagline, iconography, imagery standards, writing guidance, communication principles, gender-equality considerations, and a suite of branded templates.
Building on the renewed identity, Rec Design designed and produced the latest Cities Alliance Annual Report, translating complex programmatic achievements and global impact into a clear, engaging, and visually cohesive publication delivered within a demanding timeline. The quality and professionalism of the work were formally recognized through a letter of recommendation from the Cities Alliance Communications Lead.
